About Us

ABOUT BLUEBASKET

BlueBasket is an online Korean marketplace where you can find the most popular Korean products in Singapore. Hand-selected, we bring in the current trendiest lifestyle products in Korea, while ensuring the best quality and trendiest designs. 

BlueBasket provides a premium lifestyle curation experience without the premium price tag - by Koreans, for Singaporeans. 

THE PHILOSOPHY OF 가성비 (VALUE FOR MONEY)

Pronounced as kah-seong-bi, the term 가성비 perfectly encapsulates BlueBasket’s philosophy and vision. It directly translates to ‘performance relative to price’, and emphasises the value of obtaining good quality products for a good price.

BlueBasket puts 가성비 as our priority above all else, striving to provide high-quality products at reasonable prices.

HAND-PICKED & SPECIALLY CURATED 

Instead of offering a long list of products with fluctuating prices and varying quality, BlueBasket personally hand-picks the best items from the endless options in the open Korean market. 

Our goal is to provide a specially-curated experience for our customers, to avoid any unnecessary shopping stress. BlueBasket’s curation policy focuses on providing something for everyone - from lifestyle to K-food, adding our own personal touch along the way.

SHOPPING ON BLUEBASKET

Shopping should be fun. In the same way that elegant and meticulous displays in department stores make us want to personally interact with the products, we believe a little extra effort will go a long way for the shopping experience. 

We strive to provide the ultimate comprehensive shopping experience, providing detailed descriptions and chic images in a cohesive layout to make it easier for you to make informed decisions. 

ECO-FRIENDLY SHOPPING

BlueBasket cares about the environment. We use eco-friendly packaging in all our orders, with biodegradable materials and a no-plastic policy.